TERMS AND CONDITIONS:
These Terms and Conditions (including any attached schedules, the “Terms and Conditions”) are incorporated into the attached Insertion Order by and between Traffic 2 Cash LLC, a Colorado limited liability company (d/b/a Altitude Digital Partners & Visualtising) (“ADP”) and Client (such Insertion Order and the Terms and Conditions, together, the “Agreement”).
SCOPE OF WORK:
Client hereby appoints ADP as Client’s advertising agent for the purposes of managing and selling Client’s advertising inventory located on websites and other digital properties owned or managed by Client (as specified on the attached Insertion Order, each a “Client Site”) to Advertising Entities (as defined below). The Advertising Entities shall purchase such advertising inventory to deliver promotion activity to the Client Site(s) (“Advertisements”). “Advertising Entities” means any party engaged in purchasing, creating, placing or utilizing Advertisements on the Client Site(s) hereunder, including without limitation, direct advertisers, agencies, ad exchanges and ad servers.
SERVICES; FURTHER ASSURANCES:
ADP shall represent Client in the non-guaranteed sale of certain of Client’s ad inventory to those Advertising Entities selected in ADP’s sole discretion. Notwithstanding the preceding sentence, Client may by written notice to ADP elect to refrain from transaction with any such Advertising Entity. ADP shall invoice and/or use other commercially reasonable efforts to collect earnings owed or attributable to Client from each Advertising Entity resulting from the sale of Client’s ad inventory to such Advertising Entity. ADP will assist in the identification, selection and management hereunder of Advertising Entities on behalf of Client. Client hereby designates and appoints ADP as its representative to take such action on Client’s behalf and to exercise such powers and perform such duties as are delegated to ADP by the terms of this Agreement, together with such powers as are reasonably incidental thereto. ADP shall not have any duties or responsibilities to Client except those expressly set forth herein, nor shall ADP deemed to have any fiduciary relationship with Client. Client will deliver Client’s “advertising tags” to ADP and such other content, information, and data (collectively, the “Client Content”) as necessary for ADP to render the services described in this Agreement, as determined in ADP’s reasonable discretion. Each party agrees to perform acts and to execute and deliver any further documents as may be reasonably necessary to carry out the intent and provisions of this agreement.
Subject to Section 4 below, ADP hereby agrees to pay Client the Received Client Revenue, less the ADP Fees. Client hereby authorizes ADP to retain the ADP Fees from any payments made by ADP to Client hereunder for the satisfaction of Client’s payment obligations under this Agreement. “Received Client Revenue” means, with respect to each calendar month, revenue earned hereunder by Client from an Advertising Entity and actually reported by ADP on Client’s behalf within [Sixty Days (60)] days of the end of such month, net of any agency or other commissions, fees, taxes or other transaction fees that may be charged to or withheld by such Advertising Entity. “ADP Fees” means fifteen percent (15%) of the Received Client Revenue. Client is responsible for all taxes related to the Received Client Revenue, other than taxes based on the revenue of ADP.
ADP shall retain the ADP Fees from each payment from Advertising Entities and shall remit the balance of the Received Client Revenue, if any, to the Client no later than [sixty days (60 days)] following the last day of the calendar month in which the payment from the Advertising Entity was earned.
This Agreement may be terminated by either party upon two (2) days’ prior written (including email) notice to the other party. Termination of this Agreement shall not relieve either party from payment obligations arising prior to such termination.
REPRESENTATIONS AND WARRANTIES; EXCLUSIONS:
Client hereby represents and warrants to ADP that this Agreement is a duly authorized, binding agreement of Client and all necessary actions of Client have been taken to authorize this Agreement. Client further represents and warrants to ADP that it owns all of the Client Sites and/or has the necessary authority to enter into this Agreement with respect to the Client Sites. Client represents to ADP that the URLs listed on the Insertion Order are the only URLs on which Advertisements shall run. ADP hereby represents and warrants to Client that this Agreement is a duly authorized, binding agreement of ADP and all necessary actions of ADP have been taken to authorize this Agreement.
SECTIONS 6 AND 10 OF THIS AGREEMENT CONTAIN THE ONLY WARRANTIES, EXPRESS OR IMPLIED, MADE BY CLIENT AND ADP. ANY AND ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, ARE EXPRESSLY EXCLUDED AND DISCLAIMED. ADP DISCLAIMS ANY IMPLIED WARRANTIES, PROMISES AND CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND/OR NON- INFRINGEMENT, AND FURTHER DISCLAIMS ALL WARRANTIES WITH REGARD TO THE RESULTS CLIENT MAY OBTAIN (INCLUDING THE GENERATION OR COLLECTION OF REVENUE, IF ANY, FROM THE USE OF THE ADP SERVICES HEREUNDER) FROM ENTERING INTO THIS AGREEMENT. THE ADP SERVICES ARE AVAILABLE ON AN “AS-IS” BASIS AND ADP DISCLAIMS ALL WARRANTIES RELATED THERETO EXCEPT AS EXPRESSLY SET FORTH HEREIN. EXCEPT FOR THE PAYMENT OF RECEIVED CLIENT REVENUE AND AS CONTAINED IN SECTION 6, UNDER NO CIRCUMSTANCE SHALL ADP HAVE ANY LIABILITY TO CLIENT OR ANY THIRD PARTY EXCEPT FOR ADP’S GROSS NEGLIGENCE OR INTERNATIONAL MISCONDUCT. ADP HAS BEEN RETAINED BY CLIENT ONLY IN A REPRESENTATIVE CAPACITY TO PERFORM THE SERVICES DESCRIBED IN THIS AGREEMENT. ADP DISCLAIMS ALL REPRESENTATIONS AND WARRANTIES REGARDING ANY ADVERTISING ENTITIES AND CLIENT ACKNOWLEDGES THAT ALL ISSUES REGARDING ADVERTISEMENTS PLACED BY AN ADVERTISING AGENCY AND ALL TECHNOLOGIES, PRODUCTS OR SERVICES DELIVERED BY AN ADVERTISING AGENCY ARE BETWEEN CLIENT AND SUCH ADVERTISING ENTITY.
LIMITATION OF LIABILITY:
IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR ANY CONSEQUENTIAL, INDIRECT, INCIDENTAL, SPECIAL OR EXEMPLARY DAMAGES WHATSOEVER, INCLUDING WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS, BUSINESS INTERRUPTION, LOSS OF OR UNAUTHORIZED ACCESS TO INFORMATION, AND THE LIKE, INCURRED BY EITHER PARTY ARISING OUT OF THIS AGREEMENT (PROVIDED THAT THIS LIMITATION SHALL NOT LIMIT CLIENT’S OBLIGATION TO INDEMNIFY UNDER SECTION 8), EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN NO EVENT WILL ADP OR ANY OF ITS AFFILIATES BE LIABLE TO CLIENT FOR AN AMOUNT IN EXCESS OF THE TOTAL DOLLAR AMOUNT ACTUALLY RECEIVED BY ADP PURSUANT TO THIS AGREEMENT. IN NO EVENT WILL ADP OR ITS AFFILIATES BE LIABLE FOR ANY DEFECT OR FAILURE OF ANY SYSTEM USED BY ANY ADVERTISING ENTITY.
Subject to the terms of this Agreement, Client hereby grants to ADP a non-exclusive, non-transferrable, non-sublicense able, worldwide, royalty-free license to use Client’s trademarks, trade names and logos (the “Client Marks”) and the Client Content for rendering the services described hereunder and for use of the Client Marks in ADP’s presentations, marketing materials, customer lists and web listings of customers. Client grants no other rights than are expressly granted hereunder, and ADP acknowledges Client’s exclusive ownership of the Client Marks and Client Content. ADP agrees not to take any action inconsistent with such ownership. Subject to the terms of this Agreement, ADP hereby grants to Client a non-exclusive, non-transferrable, non-sublicense able, worldwide, royalty-free license to use ADP’s trademarks, trade names and logos (the “ADP Marks”) for use in Client’s presentations, marketing materials, customer lists and web listings of customers. ADP grants no other rights than are expressly granted hereunder, and Client acknowledges ADP’s exclusive ownership of the ADP Marks. Client agrees not to take any action inconsistent with such ownership. Each party may terminate, in whole or in part, the other party’s license granted under this Section 9 if, in such party’s sole discretion, such use does not meet such party’s then-current trademark usage policy or similar policies.
THE PUBLISHERS WEBSITE:
Client represents and warrants to ADP that the Client Site(s) will not contain: (1) any content that is defamatory, libelous, or that violates any applicable law or regulation, (2) any content that infringes or violates any copyright, trademark, patent, right of publicity, right of privacy, moral right, or other right of any third party, (3) nudity, pornography, or offensive graphics, content or language; (4) hate material or inappropriate or controversial subject matter of any nature, including without limitation that which pertains to illegal activity. In no event shall ADP remit Received Client Revenue to Client that is derived from advertising on such websites.
If ADP, in its sole discretion, determines that the Publisher has breached any portion of this Section 10 with respect to any advertising campaign, ADP may immediately terminate this Agreement.
“Confidential Information” means any tangible and intangible non-public information in any form (including written information, oral statements and electronically stored data) which a party discloses (the “Discloser”) to the other party (the “Recipient”) including, without limitation, information relating to trade secrets, systems, know-how, products, processes (including manufacturing processes), inventions, computer software programs, marketing or sales techniques, financial condition, costs, business interests, initiatives, objectives, plans, strategies, customers, suppliers, lenders, underwriters, or employees, that is marked as confidential or identified at the time of disclosure as being confidential or is otherwise disclosed under circumstances that would lead a reasonable person to conclude that such information is confidential, excluding information that: (a) was in Recipient’s possession before receipt from the Discloser; (b) is in or enters the public domain without a breach of this Agreement; (c) is rightfully received by Recipient from a third party without a duty of confidentiality; (d) is disclosed by the Discloser to a third party without a duty of confidentiality; or (e) is independently developed by Recipient without use of or reference to the Discloser’s Confidential Information. Recipient will protect the Confidential Information, for three (3) years from the date of disclosure, by using at least the same degree of care as it uses to protect its own Confidential Information, but no less than a reasonable degree of care, to prevent unauthorized use, disclosure or publication. Not limiting the foregoing, Recipient: (a) will not use, disclose, make available or reproduce the Confidential Information (or permit others to do so) except as expressly authorized in this Agreement; (b) will not disclose any such Confidential Information to anyone except employees and directors of Recipient to whom disclosure is necessary for the performance of the Agreement; and (c) will appropriately notify such employees and directors that the disclosure is made in confidence and will be kept in confidence in accordance with this Agreement. If Recipient becomes aware of any loss or unauthorized disclosure of Confidential Information, Recipient will promptly notify Discloser of such and use reasonable efforts to retrieve such Confidential Information. Recipient’s disclosure of Confidential Information pursuant to a judicial or administrative order will not be deemed to be a breach of this Agreement, provided Recipient (i) provides timely written notice of such order to the Discloser and (ii) reasonably cooperates with the Discloser’s efforts to contest or limit the scope of such order.
All notices or other instruments or communications provided for in this agreement shall be in writing and signed by the party giving same and shall be deemed properly given when (a) delivered in person, (b) one (1) day after deposit with a reputable overnight courier, (c) three (3) days after being sent by registered or certified United States mail, postage prepaid, or (d) the next business day if sent by confirmed facsimile or other confirmed electronic means, in each case addressed to such party at the address set forth above. Each party may, by notice to the other party, specify any other address for the receipt of such notices, instruments or communications.
In the event either party breaches any part of the this agreement and institutes any legal action to enforce or construe any provision of this Agreement, the non-prevailing party shall pay the prevailing party its reasonable costs and expenses (including reasonable legal fees) incurred by such prevailing party in connection therewith.
This Agreement, and the transactions, to which it relates, shall be governed by and construed and enforced in accordance with the law of the State of Colorado, excluding its choice of law rules. Any claims or legal actions by one party against the other shall only be commenced and maintained in any appropriate state or federal court located in Denver, Colorado, and both parties hereby submit to the exclusive jurisdiction and venue of these courts.
Notwithstanding anything else contained herein to the contrary, ADP shall not be in default or otherwise liable for any delay in or failure of its performance under this Agreement where such delay or failure of its performance arises by reason of any Act of God, actions of any government or any governmental body, acts of war, the elements, strikes or labor disputes, or other cause beyond the control of ADP.
ADP is an independent contractor. This Agreement does not establish an employer/employee relationship, joint venture, agency or partnership between the parties. If any provision of this Agreement is held to be void, invalid or inoperative, the remaining provisions of this Agreement shall continue in effect and the invalid portion of any provision shall be deemed modified to the least degree necessary to remedy such invalidity while retaining the original intent of the parties. The failure of either party to partially or fully exercise any rights or the waiver of either party of any breach, shall not prevent a subsequent exercise of such right or be deemed a waiver of any subsequent breach of the same or any other term of this Agreement. Neither party shall assign any of its rights or obligations under this Agreement to any other entity without the other party’s prior written consent; provided that ADP may assign this Agreement, without such consent to any person or entity controlling, controlled by, or controlled in conjunction with ADP or that acquires all or substantially all of the assets and business of ADP by merger or purchase. This Agreement, including any exhibits attached hereto, sets forth the entire agreement between the parties on this subject matter and supersedes all prior negotiations, understandings and agreements between the parties concerning this subject matter. No amendment or modification of this Agreement shall be made except by a writing signed by both parties. The provisions of Sections 7, 8, 11, and 16 any accrued payment obligations plus any other provisions which by their nature are intended to survive, shall survive the termination of this Agreement regardless of the reason or reasons therefore. This Agreement may be executed and delivered (including by fax or other electronic means) in any number of counterparts, each of which shall be an original and all of which together shall constitute one and the same document.