Commonly Asked Questions
- Should I worry about ad quality?
- No. We already block non-brand safe ads that include firearms, tobacco, adult, auto audio creatives and the like. In addition, you can always tailor the block list for your audience.
- What if I’m already running direct campaigns?
- Publishers can always provide Altitude Digital with specific blocklist of advertisers and verticals to be excluded.
- What services does Altitude Digital provide?
- Altitude Digital uses the best technology available to make it easy for you to install and manage ad placements.
We offer full reporting transparency on ad performance, flexible ad delivery options, no upfront commitments or
restrictive contracts, and the best support in the business.
- Is this agreement exclusive?
- No. You can run ads from other ad networks in addition to Altitude Digital. Our model is designed to work alongside
your revenue strategy whether or not that includes other ad networks or your own direct sales capabilities.
- How much money can I make?
- The amount of money you make depends on size, demographics and your site’s readership. We have direct
partnerships with every major player in the industry - ad agencies, trading desks, DSPs, ad exchanges, supply side
platforms, and ad networks - which enables us to maximize fill rates and CPMs. By providing you with greater exposure
to a wide range of ad providers, we outperform even the most sophisticated revenue strategy for display advertising.
- What if I already have ads on my site?
- That’s not a problem. We can work in conjunction with any of your other existing ad partners. In fact, Altitude Digital
has no history of conflicts with other provider “Terms of Service” agreements. Our goal is to make you as much money
as possible.
Installing Altitude Digital Ads
- How do I sign-up and start making money?
- We make it easy. Just go to our Home page and click on the Sign Up tab. From there you will be asked to create a
customized account. You will also have the option to create some default tags using our basic options. You will see
Altitude Digital "house" ads display in those ad tags until your website is approved. Every site submitted to us for
advertising is reviewed by one of our Altitude Digital Ad ops team members to ensure quality sites for our advertisers.
This process can take up to 48hrs to ensure the best level of quality. If you experience any issues signing up please
contact adops@altitudedigitalpartners.com
- How many ad tags can I create for my site?
- Altitude Digital allows you to create as many ad tags as you want or need for your website. The ad tags should
be installed in a prominent location for optimal visibility and engagement. We recommended you only install one
unique size per page and place the ad tag near the top of the page to maximize your ad revenue. We suggest 3-5
ad tags per page.
- What display ad sizes are available?
- Traditionally we offer three IAB-standard display ad units: a 728x90 Standard Banner; a 160x600 Wide Skyscraper;
and a 300x250 Medium Rectangle.
- After I install my ad tag what happens?
- Once you install your ad tag(s), we will start serving ads from our different RTBs, DSP’s and exchanges. As we
learn more about your audience, we will begin to include your site on more premium campaigns.
- Do premium advertisements show all of the time?
- The short answer is no. Altitude Digital closely monitors fill rates and applies the best optimization techniques
to maximize your revenue and reach an optimal ROI for the advertiser. This means that there are cases when
premium advertisements may not be displayed at all times. Campaigns have different fill rates which are contingent
on frequency capping and other factors. In the event that a premium campaign is not displayed Altitude Digital
will either enable the publisher to supply their own ad tag or provide the publisher with the option to use our high
quality channel of advertiser partners to fill the impression.
- I just applied and installed ads but no ad is loading on my site yet, why?
- All sites go through a manual review process before they are allowed to display on Altitude Digital. The process can take up to 48hrs before your site gets reviewed. If you don’t see an Altitude Digital ad after 48hrs, please check your email to make sure your site was approved and/or contact, adops@altitudedigitalpartners.com.
- Why was my site declined for ads?
- Altitude Digital maintains a high level of quality sites for our advertisers to place ads on. All websites are reviewed by a member of our ad ops team for approval into our network. If your site doesn’t meet certain criteria we will contact you with the reason why it was declined. If you disagree with our assessment, please contact adops@altitudedigitalpartners.com to follow up. Many advertisers only want a unique reader to see the same ad a few times within a set period of time. Common frequency caps are three impressions per each unique reader in 24hrs. For the publisher this means you want to find the best ad targeting possible to maximize the revenue you receive within the frequency cap.
- How do I sign-up and start making money?
- We make it easy. Just go to our Home page and click on the Sign Up tab. From there you will be asked to create a
customized account. You will also have the option to create some default tags using our basic options. You will see
Altitude Digital "house" ads display in those ad tags until your website is approved. Every site submitted to us for
advertising is reviewed by one of our Altitude Digital Ad ops team members to ensure quality sites for our advertisers.
This process can take up to 48hrs to ensure the best level of quality. If you experience any issues signing up please
contact adops@altitudedigitalpartners.com
- What display ad sizes are available?
- Traditionally we offer three IAB-standard display ad units: a 728x90 Standard Banner; a 160x600 Wide Skyscraper;
and a 300x250 Medium Rectangle.
- How many ad tags can I create for my site?
- Altitude Digital allows you to create as many ad tags as you want or need for your website. The ad tags should
be installed in a prominent location for optimal visibility and engagement. We recommended you only install one
unique size per page and place the ad tag near the top of the page to maximize your ad revenue. We suggest 3-5
ad tags per page.
- Once I create an ad tag, what do I do with it?
- Once your ad tag size(s) are selected and uniquely named, simply copy and paste the ad tag script into the
location on your site where you want the ad to display.
- After I install my ad tag what happens?
- Once you install your ad tag(s), we will start serving ads from our different RTBs, DSP’s and exchanges. As we
learn more about your audience, we will begin to include your site on more premium campaigns.
- Do premium advertisements show all of the time?
- The short answer is no. Altitude Digital closely monitors fill rates and applies the best optimization techniques
to maximize your revenue and reach an optimal ROI for the advertiser. This means that there are cases when
premium advertisements may not be displayed at all times. Campaigns have different fill rates which are contingent
on frequency capping and other factors. In the event that a premium campaign is not displayed Altitude Digital
will either enable the publisher to supply their own ad tag or provide the publisher with the option to use our high
quality channel of advertiser partners to fill the impression.
- I just applied and installed ads but no ad is loading on my site yet, why?
- All sites go through a manual review process before they are allowed to display on Altitude Digital and it can take
up to 48hrs before your site gets reviewed. If after 48 hours you’re still not seeing an Altitude Digital ad, check your
email to make sure your site was approved and/or contact adops@altitudedigitalpartners.com
- Why was my site declined for ads?
- Altitude Digital maintains a high-level of quality sites for our advertisers to place ads on. All websites are reviewed by a member of our ad ops team for approval into our network. If your site doesn’t meet certain criteria we will contact you with the reason why it was declined. If you disagree with our assessment, please contact adops@altitudedigitalpartners.com. Many advertisers only want a unique reader to see the same ad a few times within a set period of time. Common frequency caps are three impressions per each unique reader in 24hrs. For the publisher this means you want to find the best ad targeting possible to maximize the revenue you receive within the frequency cap.
Ad Terms
- What is CPM and eCPM?
- Advertisers purchase ads by something known as Cost Per Millia or most commonly referred to as CPM. CPM just
means the cost per thousand ads shown, or displayed. Ad campaigns vary so the CPM's vary as well depending
on the advertiser’s target audience. When all of these campaigns run on your site they blend into an "effective"
CPM or eCPM. Expect an eCPM to fluctuate day-to-day as different campaigns run and vary.
- What is an "ad tag"?
- An ad tag is a piece of code that communicates with ad servers on the internet to serve advertisements (ads) on your website.
- What is a fill rate?
- A fill rate is the percentage of time an ad shows. A rev share fill rate is more than 90%, which means an ad will be shown a minimum of 90% of the time.
- What does "above the fold" mean?
- Any area of a Web page that is viewable without the viewer having to use the vertical scroll bar. It can also be described as the ad default location where an ad appears on a website. Ad space in this area is usually more expensive because it is more likely to be viewed by the visitor.
- What is a passback tag?
- A passback tag is an ad tag you provide to us that gets used in the event Altitude Digital ads aren't available at
your specified floor price. Whenever you set a floor price (minimum CPM you want to receive) it is important to
provide an alternative tag so you can optimize the monetization of that ad placement. A passback (or alternate/
default) tag can be an ad tag that you received from any other online ad provider that you work with. For instance,
if you already have a relationship with Rubicon or Pubmatic, you can give us that ad tag. If Altitude Digital can't find
an ad at your specified price, we will serve your reader one of the other tags.
- What is a floor price?
- The floor price determines the minimum “cost per thousand ads that are shown” value of the ad being displayed in
an ad tag on your website. If you set a floor price for an ad tag, consider adding a passback tag to ensure that you
continue to show ads to your readers if Altitude Digital doesn't have an ad at your requested price.
- What is frequency capping?
- Many advertisers only want a unique visitor to see the same ad a few times within a set period of time. For publishers
this means finding the best ad targeting possible to maximize the revenue you receive within the frequency cap.
Frequency caps are typically three impressions per each unique visitor within a 24-hour period.
Managing Ads
- Do you support blocklists?
- We can support blocklists for ad types and advertisers. If you’re interested in setting up a blocklist, please contact adops@altitudedigitalpartners.com.
- What is the difference between a Synchronous & Asynchronous tag?
- Synchronous tags do not use an iframe and load right on the page, they are only recommended if you’re using Google AdSense tags as a passback. Asynchronous tags load the ad in an iframe. That allows for the Web page to load faster, reduces fairly common ad display issues and improves your reader’s experience.
Payment Questions
- How do I request and receive payment?
- A minimum of $250 is required to receive payment. All payments are made either via PayPal, ACH, bank wires or
standard bank check.
- When will payment be processed?
- Generally speaking most of our accounts are paid out on a minimum $250 on net 60 payment terms. Unless
otherwise specified you will receive payment every time your account reaches the $250 payout minimum 60 days
after the end of that month. For example, if you earn $190 in March and $160 in April your earning totals will be
calculated by April 30th and you will be paid $350 60 days from April 30th.
